As the festive season approaches, companies around the world are once again faced with the challenge of sending their customers a greeting card that will reflect their identity in a memorable way. But where does the tradition of greeting cards come from? What makes them memorable? Are the standards the same all over the world? We asked our partners around the world to let us know, and to give us their advice on style and etiquette in their markets.
As the festive season approaches, companies around the world are once again faced with the challenge of sending their customers a greeting card that will reflect their identity in a memorable way. But where does the tradition of greeting cards come from? What makes them memorable? Are the standards the same all over the world? We asked our partners around the world to let us know, and to give us their advice on style and etiquette in their markets.
We recommend : play on contrasts with a vivid blue and spot colours
We recommend : you can either use it as an envelopes or an insert or print itwith a tone-over-tone or white geometrical pattern.
We recommand : go for a multi-level embossing for your design and a single silver or gold spot colour
We recommand : if you don’t want to mix it with a glossy green foil, you could micro-perforateit combinedwith gold foil.
We recommand : you can make the most of the paperwith typography & embossingor you can play with contrast with a white screen printing.