FAQ easyreality+
Augmented Reality (AR) refers to the technology that allows digital information (videos, pictures, links, 3D animations, etc.) to overlap with real-world objects perceived through the camera and screen of a smartphone.
SnapPress and Antalis are convinced that Print has a bright future ahead. Thus, Antalis offers the easyreality+ service, in partnership with SnapPress: an augmented reality solution, powerful and easy-to-use, to enrich Print (business cards, catalogues, POS advertising, in-store decorating…) and to stimulate interaction between brands and their mobile users.
Consumers demand for digital content is growing stronger, due in particular to the tremendous role of smartphones in our lives. Scanning a Print physical target (i.e. a book cover, page, magazine, catalog, in-store advertising...) to display additional content can significantly increase the user experience.
All your existing -and future- printed works can be augmented without modifying or affecting their design. At any time, you can update digital assets related to a target without modifying it.
Unlike QR codes, the solution offered by SnapPress does not require to add any visual element to the printed work at the design stage.
Plus, digital interactions that will show on your phone or tablet screen can be changed any time, in real-time, on the SnapPress platform.
You therefore have maximum flexibility when setting up interactions, such as:
- URL redirection
- Social networking
- 3D objects (static or animated)
- Video or Audio
- Pictures and text
- HTML/CSS animation
- PDF document
- Call-to-action (phone, email, vcard, ...)
Available online in SaaS mode (Software-as-a-Service) the platform was designed to meet the expectations of Print editorial and marketing teams. It brings a real comfort to the creation of digital experiences, lets you manage augmented reality campaigns and monitor their app audience.
A SaaS platform is an on-line tool that evolves over time, enabling customers to benefit from a solution that is always at the forefront of innovation. This means that every new feature developed by BEAR will be made automatically available to customers without need for any update, making the end-user experience much more enjoyable and intuitive.
The free app downloaded by the mobile user is mainly composed of an augmented reality scanner. This app is available on both Apple store and Google Play.
A click on the phone screen will launch the scanner, which will automatically detect Print targets that have been previously indexed in our platform, then app will overlay the digital interactions that you will have added before: a clickable button, a web page, 3D objects ...
SnapPress is today the most complete and flexible solution in the market, offering the widest range of customization and customization to its customers, while continuing to develop new options in response to their expectations.
The responsiveness of the teams and the proximity with the customers allow the startup to experience a strong growth since its creation.
This request is totally not binding on you. It allows you to benefit from a 175€ discount on your first annual subscription in case you would subscribe in a second step.
Once the partner code request has been sent, you will receive it by email, then go to the SnapPress contact request web page and enter this code in the corresponding box. Send the request and you will be contacted as soon as possible by the SnapPress team. You can then have more information about the solution, still with no purchase commitment.
If your company already integrates a DTP service, or if your employees are IT tools users, you can use the SnapPress platform without any difficulty and thus propose a new offer of augmented reality for Print to your customers!
Indeed, no technical knowledge is required to use SnapPress (no coding, no animation skills required), but if you want a quick and complete introduction to this solution, Antalis Academy offers you the easyreality+ training (learn more)! This training will also give you the keys to successfully marketing this service to your customers.
