Building a successful business means making sure you have an easily identifiable brand. That means using every possible avenue to promote your business and establish your corporate identity in the marketplace. Commercial fleet wrapping is one of the most effective ways of forging a strong market presence. Using car wraps, a company can transform a collection of nondescript vehicles into a unified fleet that advertises your brand wherever they go.

Why Commercial Vehicle Wrapping Makes Sense for a Fleet

The idea of using a commercial vehicle to advertise a business isn’t new. The history of commercial vehicle advertising goes back to 1900 when Milton Hershey, the founder of the famous Hershey chocolate company, put his brand name on the side of a horse-drawn buggy. Since then, companies of all sizes in every imaginable sector have taken full advantage of using their vehicles for advertising.

There are many other reasons why commercial vehicle wrapping makes sense for a fleet. We’ve put together six good reasons why you should invest in car wraps for your company vehicles.

Commercial Vehicle Wrapping Keeps You Competitive

Want to make sure your competition doesn’t keep you in the slow lane? Then you’ll need to use every method at your disposal to get your company name out there. 

Commercial fleet wrapping is used by almost every type of business, large and small. Wrapping your fleet ensures you’ll keep pace with the competition.

Commercial Vehicle Wraps Can Be Fully Customized

Custom-branded fleet wraps are a great way to make sure your vehicles really stand out. An eye-catching, memorable design will grab people’s attention and supercharge your brand recognition. 

Make sure you invest time and money into creating a truly appealing design for your fleet wraps. You should enlist the services of a professional graphic designer and consult with them closely to perfect your fleet’s car wraps.

Commercial Vehicle Wrapping Boosts Brand Recognition

Commercial fleet wrapping makes sure your company name and logo become instantly recognizable. If your vehicles are out traversing the roads every day and you’ve created an appealing wrap design with a catchy slogan, then people are going to take notice.

Traditional forms of advertising can be intrusive and often result in the observer simply ignoring them. Fleet wrapping is an ideal passive form of advertising. It doesn’t disturb anyone’s enjoyment of the media they are watching, reading, or listening to. Instead of following a push approach, commercial fleet wrapping creates a momentary image that can deliver big results.

A customer may require a service and recall the car that passed them on the road that morning was advertising such a service. This form of passive advertising can be much more effective than interrupting someone’s enjoyment of their favorite website, TV, or radio show.

Commercial Vehicle Wrapping Can Open Up More Markets

Commercial fleet wrapping gets your company name noticed everywhere your vehicles travel. Whether your fleet operates in the city, in the countryside, or across states, you’re going to leave a lasting impression on every set of eyes your vehicles pass by. As your company vehicles travel through various locations, they serve as mobile advertisements and expose your brand to potential customers in different demographics.

Drivers need to be focused on every vehicle that passes them by, so if your company cars or trucks have branded wraps, then they’re virtually guaranteed to be seen by thousands of potential customers each and every day.

Commercial Vehicle Wraps Help Create a Strong Company Culture

Consumers want to give their business to companies that they can trust. Commercial fleet wrapping gives your vehicles a professional appearance that adds credibility. A wrapped vehicle has a much higher chance of leaving a good impression on a potential customer. 

A well-designed vehicle wrap not only promotes your brand but also shows that you take pride in your business. As well as impressing potential customers, commercial vehicle wrapping helps to instill a sense of purpose and comradery among your employees.

Antalis specializes in products that make commercial fleet wrapping easier, more cost-effective, and more appealing. Our experts can help your vehicles drive your brand further.