How to create a unique consumer experience?
A sports company specialising in running shoes wished create an innovative and eco-friendly packaging solution for a unique consumer experience.
A sports company specialising in running shoes wished create an innovative and eco-friendly packaging solution for a unique consumer experience.
The customer’s challenge
Our customer is an established Swiss sports company specialising in running shoes with a presence in more than 55 countries. For the launch of a new product, our customer wanted an eco-friendly packaging solution completely made with Swiss products and adapted for e-commerce.
The Antalis solution
Propose an innovative packaging solution made with grass paper which is highly environmentally friendly.
In fact, as a raw material, grass fibre reduces CO2 by 75% (compared to virgin fibres) and is more ecological than pure recycled paper and paper made with virgin fibre.
The Process
- Brainstorming around the customer request
- Design packaging structure and raw material recommendation
- Product testing and creation
- Customer validation
Advantages
Reduce
Box size perfectly adjusted
to the product dimensions.
Recycle
Grass paper is recyclable
and compostable (FSC-Mix certified).
