The power of augmented reality
There is only so much space on a package to put product information, attach messages and otherwise engage your customers. Augmented reality (AR) technologies, however, have done away with those spatial constraints.
There is only so much space on a package to put product information, attach messages and otherwise engage your customers. Augmented reality (AR) technologies, however, have done away with those spatial constraints.
Are you FamiliAR with Augmented Reality?
It’s about the ways our real world can be amplified by the virtual one. Today, you don’t need to take a sketchy pill to go into the Matrix, a simple smartphone will do the trick! Businesses can now add text, graphics, video content, animation and even interactive games to their customers’experience through the use of readable QR codes on packaging. AR technology, which overlays 3D digital content into live camera feeds, is widely used in a range of industries from education and healthcare to manufacturing and mining. They are just starting to realize its potential in the packaging industry.
- Position a phone camera on the QR code of a bottle of Bombay Sapphire gin and you get an explosion of botanicals from the iconic blue bottle spiced with videos of how to make cocktails with the product.
- Swiss confectioner Milka chose to create an AR-enhanced Christmas advent calendar. It not only engaged consumers in a new way—particularly fun for children—but it deepened the association of Milka with Christmas, a key season for the chocolate makers.
AR + QR code = conversion!
The addition of AR-enabling QR codes does not require a wholesale redesign of your packaging. Use AR to highlight key messages you want to convey to consumers about your product, packaging, and brand such as sustainability or community involvement. The virtually limitless possibilities for adding AR content in packaging offer powerful new ways to engage customers and build brand loyalty.
