How to get ahead in packvertising?
Packvertising: it’s more than just a clever new word in marketing circles. It’s a growing recognition that packaging plays a crucial role in customer experience and in the creation of brand value: like advertising.
Packvertising: it’s more than just a clever new word in marketing circles. It’s a growing recognition that packaging plays a crucial role in customer experience and in the creation of brand value: like advertising.
Packvertising : an impactful way of communication.
Packaging is more than what you wrap your product in. It is a medium of communication and engagement with customers. In the virtual, touch-less landscape of e-commerce, that tactile medium has become even more important. Those little boxes may not have mouths, but they have a lot of things to say!
Packvertising, as the word suggests, makes use of packaging to increase consumer awareness of a product, its features, and its brand message. Today, there is a growing awareness that your everyday packaging can be one of the best advertising platforms for your brand.
Packaging offers a powerful direct marketing appeal to customers. Paid advertising is expensive and its benefits are always difficult to quantify. Packaging, on the other hand, is comparatively inexpensive. It does cost more to produce smart, eye-catching, well designed packaging, but it’s an investment.
Are you ready to dip your toes in the wild world of packvertising? First, check out these two brands, who applied this method just right.
Happy Socks, happy box!
Happy Socks, a Swedish manufacturer of a remarkably wide variety of really fun socks, is equally creative with its packaging. It features the now well-known Happy Socks logo along with many of the creative designs that have made its socks a huge success. The packaging does far more than deliver the product to consumers, it reinforces the core brand message of happy, creative footwear.
Aim for the Blue Moon!
Blue Moon, a Belgian style wheat beer has used packvertising to become one of MolsonCoors most popular products. Its distinctive name illustrated across a, you guessed it, blue moon, has become an internationally recognized beer brand. The company uses clever variations of it for other seasonal beers it produces. The logo on its bottles and beer packs, along with a simple explanation of the company’s origins, cleverly communicates the central selling point of the uniqueness of the product.
