Founded by Emiliana Gualtieri in 2008, Amoretti is a full-service wedding and event planning business with bases in London and Rome. From venue scouting to event design, organising entertainment, catering, accommodation and more, nothing is left to chance! In our case study, Emiliana shares some of her recent work on invitations and stationery, and the thoughts behind her creative designs.
Founded by Emiliana Gualtieri in 2008, Amoretti is a full-service wedding and event planning business with bases in London and Rome. From venue scouting to event design, organising entertainment, catering, accommodation and more, nothing is left to chance! In our case study, Emiliana shares some of her recent work on invitations and stationery, and the thoughts behind her creative designs.
Conqueror inspired wedding invitation cards
Important to any wedding are the invitations and stationery choices. At Amoretti, the design and print of all elements of the stationery are done in-house by Emiliana. From mood boards created with the client, Emiliana works to translate the concept into stationery suited for the couple and the event. Emiliana explains the process: For many of our clients, location plays a huge part of their special day and is often the starting point of the concept along with the client’s preferred colour scheme and whether the event is to be formal or more relaxed.
Emiliana Gualtieri, Amoretti Weddings and events founder
Emiliana uses a combination of hand painting and digital techniques to create her designs.
When it comes to choosing papers for the stationery, the first criterion on Emiliana’s checklist is quality: “It is important for me that when a person takes one of our invitations in their hands they can feel the quality.” Emiliana usually double mounts the card for invitations to reach a sturdy 600gsm.
As a long-standing client of Antalis, Emiliana is familiar with our range of papers and has confidence in the products, which meet her high standards. Each of Amoretti’s four entries into the Antalis Creative Power Awards (ACPA) 2022 showcase the quality of their work and the importance of substrate selection as part of the creative process.
Magical Weekend on the Amalfi Coast
Paper: Conqueror Laid Brilliant White 300gsm
Details: Gatefold invitation featuring the client’s emblem on one side and a map of the Amalfi Coast and Capri on the other, created by Emiliana using ProCreate on an iPad. Inside the gatefold is the main invitation card, printed on both sides. It was made by double-mounting Conqueror Laid Brilliant White 300gsm to create a 600gsm luxury-weight invitation. Also included is a laser-cut fan showing the order of events. The gatefold invitation is tied with a silk ribbon and presented in a matching envelope.
Green Velvet Wedding Folder
Paper: Conqueror Laid Brilliant White 300gsm and Pop'Set Black 240gsm
Details: Folder made from Pop’Set Black 240 gsm with a green velvet mounted to the outer and hot foil pressed in gold. Inside are two hand-ripped cards, made from Conqueror Laid Brilliant White 300gsm, which feature a digital watercolour painting of the client’s wedding venue along with the main invitation. Smaller folders to present the wedding meal menu are produced in the same way. An envelope made using Pop’Set Black 240gsm has been hand-ripped and lined in green velvet with the client’s emblem hot foil pressed in gold.
Printing: Printed using a Xerox Phaser dry toner digital printer.
Wedding Wrap with Wax Seal
Paper: Conqueror Laid Brilliant White 300gsm, Curious Collection Translucents Clear 112gsm, Curious Collection Metallics Chartreuse 300gsm and Curious Collection Metallics White Gold 120gsm
Details: Wrap made using Curious Collection Translucents Clear 112gsm and featuring a digitally printed watercolour painting of the client’s wedding venue and a wax seal closure. Inside, the invitation is made from Conqueror Laid Brilliant White 300gsm digitally printed with a monogram hot foil pressed in gold. Envelope made from Curious Collection Metallics Chartreuse 300gsm and lined in Curious Collection Metallics White Gold 120gsm, which has been digitally printed with flowers and baroque décor.
Printing: Printed using a Xerox Phaser dry toner digital printer.
Ibiza Wedding Folder
Paper: Conqueror Laid Brilliant White 300gsm, Conqueror Laid Brilliant White 120gsm and Rives Tradition Le Bleu 250gsm
Details: Folder made using Conqueror Laid Brilliant White 300gsm and tied with blue string. It features a digitally printed watercolour painting of a pattern found at the client’s wedding venue. Inside the folder, the main invitation is made from Conqueror Laid Brilliant White 300gsm –digitally printed and hot foil pressed – mounted onto Rives Tradition Le Bleu 250gsm. Also contained in the folder is a hand-painted map of the venue that has been digitally printed onto Conqueror Laid Brilliant White 120gsm. The digitally printed envelope is also made from Conqueror Laid Brilliant White 120gsm.
Printing: Printed using a Xerox Phaser dry toner digital printer.
