Case studies, Print case studies, Printed communication, nautilus

Red Tractor brands book printed on
100% recycled Nautilus

Northampton-based agency Gavin Willis Creative Marketing (GWCM) selected Nautilus SuperWhite 100% recycled papers for a new book showcasing brands that carry the Red Tractor logo, printed in both hardback and paperback versions.

Nautilus ticks all the boxes for printing of the Red Tractor book

Red Tractor Food Heroes is the first edition of a new publication by Red Tractor. The book is a celebration of British household brands, foodservice operators and food manufacturers that represent the rigorous standards that British Red Tractor Assured food and drink is produced to. Seeking a print substrate produced to equally high standards, that would also provide the visual and tactile impact required, the team at GWCM chose Nautilus SuperWhite in 160gsm and 300gsm.

Red tractor book using Nautilus paper

Red tractor book using Nautilus 100% recycled paper

The paper

The high whiteness of Nautilus SuperWhite makes it the ideal choice for contrast-rich projects such as the Red Tractor Food Heroes book, which features considered typography and brand imagery. And, because Nautilus SuperWhite is an uncoated paper, it provided the more natural, tactile finish GWCM were looking for.

Nautilus SuperWhite, part of our range of premium quality recycled papers, is a 100% post-consumer recycled paper with FSC certified recycled and EU-Ecolabel certification. It is also Cradle to Cradle Certified® Bronze.

We’ve been working with Red Tractor on their three websites and licensee communications for a couple of years now, and this book is a really effective way to showcase the breadth and depth of the businesses that carry the Red Tractor logo; and this is just volume 1 – volume 2 is already in the planning stages. It was important to get the print substrate right. We’ve used Nautilus before, so we knew it would be a great fit in terms of quality, impact and environmental credentials.

Gavin Willis, Creative Director of GWCM

Nautilus superwhite paper for red tractor book

Nautilus print substrate red tractor book

The result

Both hardback and paperback versions of the book were printed by Healeys Printers on their Heidelberg XL75. The hardback version features text and endpapers printed on Nautilus SuperWhite 160gsm. The paperback cover is printed on Nautilus SuperWhite 300gsm and text pages on 160gsm. The brochure was carbon balanced for paper and production by Healeys through the World Land Trust.

We love working with businesses who share our goal of minimising environmental impact without compromising quality. The use of Nautilus SuperWhite for the Red Tractor Food Heroes book showcases this on so many levels – it’s an impressive piece about an important marque.

Ben Cahill, Product Manager at Antalis