Despite online marketing becoming increasingly popular, there’s a reason why traditional forms of outdoor advertising are still so prevalent. Because they are very effective. In this guide, we explain what outdoor advertising actually is and highlight how different forms of this visual media can be used. Throughout, we also explain how Antalis’ extensive range can help your brand make best use of this impactful medium without breaking the bank.
Despite online marketing becoming increasingly popular, there’s a reason why traditional forms of outdoor advertising are still so prevalent. Because they are very effective. In this guide, we explain what outdoor advertising actually is and highlight how different forms of this visual media can be used. Throughout, we also explain how Antalis’ extensive range can help your brand make best use of this impactful medium without breaking the bank.
What is outdoor advertising?
Put simply, outdoor advertising involves promoting a product, service, or brand message through various mediums in outdoor spaces. While modern forms of marketing, such as online advertising should not be ignored, outdoor advertising still enables brands to engage with audiences in the physical world. This tangible aspect can be a powerful tool and one that should not be underestimated.
What are the different types of outdoor advertising?
There are many different types of outdoor advertising. In order to select which are the most impactful and cost-effective for your business, it’s important to first understand the diverse array of options available to you. Below we take a look at the three most common forms of outdoor advertising.
Billboard advertising
According to advertising experts 75 Media, 98% of Brits see at least one billboard every week. With this in mind, it’s no real surprise that for many people billboards define outdoor advertising. These strategically placed, oversized, visual advertisements are designed to attract the attention of potential customers in areas of high footfall or traffic. These areas usually include city centres and along the size of major roads.
As with any form of advertising, the key to a successful billboard campaign is to create a compelling message about your brand or a specific product/service you offer. Since potential customers will usually pass by your billboard in only a few seconds, it’s essential these visual messages are concise and are able to capture attention instantly.
Of course, it’s not all about the message. As billboards are located outdoors, the materials used to create these advertisements need to be able to withstand the elements. Here at Antalis, our bespoke Coala Frontlit advertising banners are designed for just this purpose. Similarly, our Coala Mesh Backing banner can also be used for long-term outdoor advertising.
Transit advertising
Transit advertising is simply any visual marketing that appears on public transport. This includes buses, taxis and trains. It also includes advertising that features as part of the infrastructure that facilitates transport links. For example, bus/train stations, airports and subway platforms, such as the London Underground. It’s thought that over 90% of the UK population see bus shelter and train station advertisements every single week. This is a lot of eyes. However, in order to convert these views into sales, once again, messages on this form of marketing have to be bold and concise. The major advantage of transit advertising is that it can provide your brand with exposure to very wide and diverse demographics at a relatively low cost.
In terms of the makeup of transit ads, brands need to think about the methods and materials they opt for. For adverts that are physically going to appear on vehicles such as cars, buses and trains, professional vehicle wrapping is essential. When it comes to poster advertising in train/bus stations and airports, Antalis’ Coala Frontlit PVC banners once again fit the bill, as do our Coala Frontlit Print 440 Banners.
Banner advertising
The most cost-effective of these three forms of outdoor advertising, banners are cheap, flexible and easy to install. For this reason, they are ideal for local businesses. From streetlight banners to full building wraps, this type of advertising allows for creative outdoor marketing for all sizes and budgets. Like billboards, banner advertising is especially effective in areas with heavy foot traffic, maximising exposure to pedestrians.
Here at Antalis, we offer a range of materials for banner advertising. From our Coala Blockout Daily S heavyweight 610gsm laminated PVC banners - ideal for pole advertising - to our Coala Mesh Backing banner - perfect for full building wraps.Whatever type of banner you are looking for, we have you covered.
Is outdoor advertising effective?
Put simply, yes - outdoor advertising can be extremely effective. According to a recent study by the outdoor advertising trade association, Outsmart, 79% of us believe outdoor ads stand out more than online ads. Combine this with the finding that 70% of people also claim outdoor advertising does directly influence decision making when it comes to making a purchase, it’s clear that this traditional form of marketing does still play an important role in the 21st Century.
Unlike modern digital advertising, traditional outdoor marketing is ‘unskippable’ and, if done well, ensures broad audience reach and repeat exposure. It’s also a very cost-effective form of marketing. The one-time cost model and ability to tap into high-traffic areas make outdoor advertising an affordable yet impactful choice.
Looking for advice on outdoor advertising materials and applications? Get in touch with Antalis today. Our expert team of visual communication specialists will help you find the perfect solutions for your business.
