Is artificial intelligence revolutionizing the packaging industry?

Artificial intelligence is improving resource efficiency

Artificial intelligence is helping design more sustainable packaging

AI can also assist in the development of compostable packaging by simulating decomposition processes and predicting the environmental impact of different materials. By identifying biodegradable materials that can safely break down into organic matter, AI algorithms enable the creation of packaging that can be composted along with organic waste, contributing to a circular economy, and reducing dependence on fossil-based materials. These examples illustrate how AI technologies can be leveraged to design packaging solutions that are not only more sustainable but also more efficient and cost-effective, contributing to the goal of reducing the environmental footprint of packaging production and consumption.

Artificial intelligence is improving recycling and compostability

By detecting and sorting products based on multiple attributes such as color, application, shape, or material, this AI decision model could enhance packaging waste sorting and recycling rates, as well as the quality of the recyclate. Ultimately, the partners aim to successfully test the AI decision model in an industrial sorting plant by the end of the two-year project.

Artificial intelligence is optimising logistics 

By considering factors such as size, weight, and stacking requirements, AI algorithms can determine the most efficient arrangement of goods within trucks or containers, reducing shipment volume and decreasing transportation-related emissions. For example, UPS⁴ uses Artificial Intelligence to optimize delivery routes through its fleet system called ORION (On-road Integrated Optimization and Navigation). This is in response to increased package volume, delivery complexity, margin pressure, cost-cutting needs, driver recruitment and retention challenges, and environmental concerns.

The advanced algorithms of ORION create optimal routes for delivery drivers using data supplied by customers, drivers, and vehicles, adjusting routes based on changing weather conditions or accidents. The cost, time savings, and emission reductions resulting from this optimization are significant. UPS expects to reduce delivery miles by 100 million. 

Artificial intelligence is connecting packaging to customers

Emerging technologies, such as connected digital packaging, present new opportunities for brands to engage with their customers more interactively and informatively. A notable example of this innovation is Tetra Pak's⁵ initiative, where intelligent and interactive packaging experiments on cartons for a major European fruit juice producer have been introduced. Each pack features a QR code that, when scanned, connects the customer to an interactive personality test, revealing the fruit juice that best matches their preferences or suggesting new cocktail recipes. Developed in collaboration with Appetite Creative and the AIPIA intelligent packaging association, this approach exemplifies how connected packaging can significantly enhance consumer engagement and offer valuable insights for producers.

Artificial intelligence is tracking packaging

Furthermore, the integration of AI with blockchain technology enhances transparency and accountability within the supply chain. This combination creates immutable records of packaging movements and transformations, ensuring the effective application of social and environmental standards across global supply chains. Circulor⁶ specialises in providing solutions that make supply chains traceable, ethical, and sustainable, aiding industries such as electric vehicles, extractive industries, and plastics recycling in achieving transparency and compliance with environmental and ethical standards. With the global blockchain market expected to grow significantly, the potential for advancements in this technology to further improve packaging sustainability is immense.

Through these innovations, AI is bridging the gap between consumer engagement and sustainable packaging solutions, demonstrating its pivotal role in transforming the packaging industry. By leveraging AI for both enhancing customer experiences through connected packaging and ensuring the ethical recycling and composting of packaging materials, the industry is taking significant strides towards sustainability and environmental responsibility.

Conclusion: Can AI Drive Packaging into the Future?