How can unique packaging & the unboxing experience enhance your brand & product value?
For the launch of Magnify, a ceramic car coating with a unique composition, our client Tershine wanted its product to stand out from the competition right from the packaging stage. We did more than rise to the challenge, we helped create an exceptional brand experience!
For the launch of Magnify, a ceramic car coating with a unique composition, our client Tershine wanted its product to stand out from the competition right from the packaging stage. We did more than rise to the challenge, we helped create an exceptional brand experience!
The client’s challenge
From humble beginnings in his father's garage, Tobias Ericson, founder of Tershine, has built a successful company thanks to (among other things) his excellent knowledge of the industry and the marketing tools available. For the launch of Magnify, the brand's new ceramic car coating, it was therefore important the packaging could make the product stand out on the market.
It had to embody the quality of the product and make it shine as beautifully as the cars after using Magnify, but also create a unique unboxing experience, with a wow-effect to create brand preference.
The Antalis solution
To create an amazing overall customer and unboxing experience, the packaging was given a function called "slidepack", in which the top of the package slides up, while the part that holds the product stays in place, thus revealing the product in a very sleek way.
Inside the package, the foam is cut precisely to the product dimensions to keep the bottle neatly and securely in place.
To reflect the brand and “play” with the glossy aspect Magnify gives, it was clear the word “gloss” needed to be included in the packaging’s messaging.
Printed on the front of the package to draw in the most attention, the message chosen was “Pull for maximum gloss” – aimed at enticing customers to open the box to see what it contained. The overall effect was supported by the black colour of the box, which reflected the product's premiumness.
Outcomes
The launch clip of Magnify and its wingman-packaging received overwhelmingly positive responses on social media - ranging from people wanting to buy the product in the exclusive packaging to general praising of the striking box.
The product received incredible exposure and the packaging made many customers long to see what was inside the box. The sense of exclusivity that the box exuded truly set the brand apart from the competition.
"I wanted a packaging that no one else had - preferably with an effective function. The whole process was carried out super professionally by Antalis, from idea to finished product."
Tobias Ericson
Founder and CEO, Tershine
Advantages
Unique unboxing experience
The "slidepack" function creates a fantastic unboxing experience.
Exceptional consumer experience
The packaging creates a consumer experience that the customer remembers for a long time afterwards, which contributes to the top-of-mind effect.
Brand building
The packaging gets a lot of attention that benefits both the product and the company.
Services Provided
We create a unique packaging & unboxing experience for the brand, adding to the product value.
We integrate a "slidepack" function to reveal the product in a smart and very sleek way.
