Build a strong brand image & customer experience
Trendhim, a jewellery retailer for men, knew that everybody had a story to tell. And so their goal was to encourage their clients to tell theirs. To do this, we helped Trendhim translate their brand DNA into a memorable customer experience – one that revealed their own unique story.
Trendhim, a jewellery retailer for men, knew that everybody had a story to tell. And so their goal was to encourage their clients to tell theirs. To do this, we helped Trendhim translate their brand DNA into a memorable customer experience – one that revealed their own unique story.
The client’s challenge
Trendhim was created with the strong belief that everyone has a story to tell. Their goal was therefore to help their clients to tell their own stories through jewellery and accessories. What started in a small apartment had quickly become a worldwide success.
With this growing success, it had been important for Trendhim to convey its brand DNA at every customer touchpoint… especially by using packaging that’s able to tell a story, and enhance both the customer experience and loyalty.
The Antalis solution
Antalis created unique packaging that acted as a real brand ambassador. All boxes and envelopes were in a modern grey colour that matched the logo.
In line with their wish to tell a story, small statements were added to the packaging.
To ensure a refined look and feel, every detail was taken into account: white void fill and a matte lacquer to protect the print during transportation were recommended.
Last but not least, to speed up the packaging process, Antalis found 4 sizes of paper that could be closed without the use of tape and locked by the freight label. This saved both tape and time at the packaging table. A special bubble envelope was used with an opening on the long side, making it easier to pack and thus optimize the packaging process even further.
"Trendhim wished to streamline their brand DNA and create a memorable buying experience."
Mark Rosenkjær
Antalis expert
The process
To meet Trendhim’s needs and convey their brand DNA in the most effective way, three co-working steps were followed:
- Immersion into the customer’s universe through Initial discussion and clarification of wishes.
- Test phase to ensure the colour and print matched the brand.
- Production and implementation of the new packaging.
The services provided
Smart Consult created an optimized, time saving and ecofriendly packaging.
Smart Design designed a look and feel that matched their brand image.
Advantages
An optimize experience
Printed packaging that matched their brand and created a customer experience beyond their expectations.
Time saving
Four sizes of paper packaging were found that could be closed without the use of tape and locked by the freight label.
Environmental
All boxes were produced in Europe by FSC certified paper.
