* Book of 12
Choosing paper is a creative act
Discover the interviews of 12 international design icons about the role of paper in the digital age.
Today, creatives are instinctively focusing more on new technology than on paper. This is because technology is highly seductive with its constantly renewed innovation, because technology is very much the current watchword but also because it is part of their culture. Paper has advantages which can complement the digital aspect, as both have strengths which the other lacks.
Download the 12 interviews
Antalis, has therefore taken the step of asking Véronique Vienne, a writer specialized in graphic design, to interview 12 international design icons from 12 different countries. They are guardians of the creative temple but simultaneously they have an eye on the future and they have shared their vision of paper in the digital age, a view which can be useful to all creatives but particularly those who have perhaps forgotten that paper is a medium in and of itself. Is it still part of the creative process?
Discover the responses of these 12 top creatives, gathered in the BO12. They all have something in common: whether they are working with paper, digital means or any other medium, they never divorce the idea from the medium. The content, the style and the medium create, in each and every case, a combination which contains meaning, which adds to the effectiveness of a communication and the choice of paper, the choice of apaper becomes a creative act in itself just as much as the concept, the visuals, the page layout or the message.
Interview of Véronique Vienne
THE 12 ADS
12 icons of graphic design, 12 visions of the place of paper in the digital age
REZA ABEDINI
"When an idea starts to form in my mind, its paper manifests itself at the same time.”
CATHERINE ZASK
"The pleasurable sensation that you experience when handling paper becomes associated with the message printed on it"
ELAINE RAMOS
"The paper will determine the flexibility of a book – it’s a critical choice."
LEONARDO SONNOLI
"It’s easier to feel that you can own a message when it is printed on paper."
PARK KUM-JUN
"My work on paper gives away its mystery gradually, one discovery at a time."
FLAVIA COCCHI
"I am in heaven when paper representations come in to show me their latest designs"
